App-Happy Kids at Heathrow with New Travel-Themed Mr. Men Characters
Posted on 08/06/2017 | About London, United Kingdom
Remember the delightful Mr. Men and Little Miss book series for kids? They have two new friends: Little Miss Explorer and Mr. Adventure. And they live in the digital world of Augmented Reality at London's Heathrow Airport Terminal 2 ready to be discovered on your mobile device.
The beloved, essential British children's book series has 90+ characters, a TV show, and a book sold every couple of seconds worldwide. For some reason, I was given the Little Miss Naughty book as a child (I can't imagine why!). More recently, a friend who's also in media gave me a 'Little Miss-Communication' - pun intended - T-shirt. Now I'm eager to discover my inner Little Miss Explorer.
More than 45 years after their creation, the Mr. Men and Little Miss characters have vaulted into the digital age, teaming up with Heathrow airport's 'experience' department to bring smiles and fun times waiting for flights to kids and kids at heart.
Mr. Adventure and Little Miss Explorer are the heroes of a new AR app called Around the World with Mr. Adventure that you can use on any iOS or Android device with a camera. As you (erm.. your kids) explore the airport, you discover hidden digital badges, then the app plays a 3D animated video. You (again, uh, your kids) can take a pic with the digital Mr. Adventure or Little Miss Explorer character or another character from the series.
When you find all 5 digital badges hidden around the terminal, you can trade them in for the real thing; iron-on fabric badges are available from information desks. Wouldn't that be just the best souvenir from the airport for any kid?
Through early September, 2017, costumed Little Miss Explorer and Mr. Adventure will also be roaming the airport, meeting and helping the kids (most likely helping the grown-ups. The kids have got this). The airport also has kids’ activities and workshops planned for the busy summer travel season, along with continuing to offer perks like free play areas and Kids Eat Free menus.
Not traveling through Heathrow this summer? Don't worry, you (again, I really mean: your kids!) can still join in. Print out your own interactive bookmark at home and scan it using the app to see Mr. Adventure in 3D. For more information and to get ready to discover the Around the World with Mr. Adventure app, visit Heathrow.com/aroundtheworld
You can also buy an IRL (that's 'In Real Life' as the kids would say) Mr. Men book: Mr. Adventure to add to your kids' library and travel pack.
A delightful app to enjoy sharing the world of discovery with a new generation of travelers. Also have some nostalgic fun yourself. This beats a lot of other ways to kill time at an airport.
By Lynn Elmhirst, Producer/ Host, BestTrip.TV
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